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Publicity Secrets of Celebrities
Copyright © 2002 - 2010 by Susan Harrow. All rights reserved.
There's a publicity myth that is bigger than any best
seller, any box office blockbuster, and any classic that has
stood the test of time. The biggest publicity myth is this:
*Instant* success happens overnight. A passage in The Course
in Miracles says, *Only infinite patience produces immediate
results.*
1. Never turn down an opportunity.
Actor James Woods had a mission. He wanted to work with
director Martin Scorsese. At the time Scorsese was directing
the movie *Casino.* Though typically agents don't want their
clients to call directors themselves, Woods' agent knew
Scorcese relished direct contact. She advised him to leave
him a personal message even though all the major roles were
taken.
Woods called Scorsese and left a message on his answering
machine that said, *Any part, any time, any where, any
price.* It happened that that very same night the director
was lying in bed watching the movie Citizen Cohn and asked
his then girlfriend what she thought about James Woods for
the part of Lester Diamond. Right after that conversation he
listened to Woods' message. He offered Woods the role even
though he was afraid that he would be insulted by the bit
part.
Make it a point to say *yes* when opportunity finds you. You
never know who is watching, listening, or reading.
2. Stand up for a cause.
Christopher Reeve, who played the role of Superman, was
successful in bringing international awareness to the
paralyzed populace. Until his death he was the embodiment of
super-human powers in his determination to re- learn to
walk. He became an eloquent speaker and an image of
courageous perseverance for our nation.
Demonstrate to the world what is important to you by
dedicating a part of your pocketbook or time to support a
worthy organization. When you make it your business to get
involved with issues that are already meaningful in your
life, it becomes easy to find a place for your services
within your community.
3. Arrest the audience with the invisible.
The public's fascination with Sharon Stone's private parts
in the movie, *Basic Instinct,* launched her career even
though we never actually saw her *flower* in that famous
interrogation scene. While your privates might not cause
quite the same stir as Stone's, what you don't show can be
titillating. Don't tell all. Let people speculate. Allow
enticement to be a preview for your next big entrance.
4. Toot your own horn...lightly.
The object of publicity is to invite others to man the
vehicle that sounds the gorgeous rhythms of your life. Think
of yourself as providing the license to drive your best
qualities forward. There is an art to giving a well-timed
beep on your own behalf. Horn-tooting is a delicate
business. Too loud and you bring out the fight in people.
Too soft and you risk not being heard.
5. Give good copy.
People whose ideas are ready-to-quote get more air time and
print space than those whose comments need editing. Writer
Dorothy Parker was a goddess of good copy. She could be
counted on to say things like, *Wit has truth in it; wise-cracking is simply calisthenics with words.* You can get a
sense if you are giving good copy by observing your
interviewer. If you're being interviewed by phone listen for
computer keyboard clicking. If there's no clicking, there's
no quoting.
Giving good copy takes practice if it doesn't come naturally
to you. The easy formula is this: quotable quips are always
short: 1-3 lines. They are often funny, gutsy,
controversial, shocking, to the point, and sometimes include
innuendo.
Learn how to get on top talk shows and how to make your
appearance have an amazing impact on sales for your
business, product, service, or cause with *Secrets to Get
Top TV Talk Show Producers to Book You as Their Guest*
http://prsecrets.com/store/.
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Susan Harrow, CEO of
http://prsecrets.com, is
a top media coach, marketing strategist and author of
Sell Yourself Without Selling Your Soul® (HarperCollins),
The
Ultimate Guide to Getting Booked on Oprah, and
Get a 6-
Figure Book Advance. Clients include Fortune 500 CEOs, bestselling authors and entrepreneurs who have appeared on
Oprah, 60 Minutes, NPR, and in TIME, USA Today, Parade,
People, O, NY Times, WSJ, and Inc. |
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