Susan Harrow, Media Coach, Media Strategist

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How to Create and Distribute an eCourse
By Tom Antion

E-courses are credibility tools and they are also great sales tools. You can easily create a course in your field of expertise and either sell it as a product or give it away as a give-before-you-get sales tool.

If it's a free course, you give good information, but you don't give all the information. It's designed to be helpful to people and not a blatant sales pitch, but if you gave them everything, there would be no reason to buy anything from you. If you are selling the course, make it very comprehensive and don't hold back. You want the recipients to really feel like they are getting value.

E-courses are even easier to create than E Books. You don't have to do any fancy formatting or heading tags or conversions or anything. You just create it in Ezine plain text Ezine Fashion.

For a sample of my 7 day Mini Course minicourse@aweber.com a blank email is fine. If you are connected to the Internet right now, go ahead and click on the email link above and send it. You'll get the first part of the course back within a few minutes. Then each day for seven days you will get the next section of the course. AOL users beware. I had about 100 complaints that parts of the course were never delivered. EVERY SINGLE ONE WAS SOMEONE WITH AN AOL ADDRESS!

Here's a checklist to create the course:

Pick your topic.
Gather your material into related sections. Each section will be one lesson in the course. Five sections means five days to the course. If your material is complicated you could do one lesson per week, but on a free course I would recommend against it because it will take you too long to get a return.
Write a welcome and introduction to the course along with a list of all the upcoming lessons.
Don't skimp on any of the lessons. People can unsubscribe from this and either ask for their money back or just disappear from your list and then you won't have a chance to sell them anything.
If it's a free course, you should weave subtle hints into the course that make people want to know more. You'll see examples of this in my mini course. My goal was to show you that you don't even know what you don't know about Internet marketing and that not knowing these things will hurt you and your family and give you warts or whatever the consequences are. This is just one technique to make people want to buy.
Once the course is written, set up an account with one of the Sequential Autoresponder companies listed above to distribute the course for you. Each company will have its own set of instructions for setup, but basically you'll cut and paste your email after it's created into their system so they can send them out upon request.

NOTE: Don't forget to put hard returns at the end of each line (at about 65 characters) of your course, or use an inexpensive program like Text Pad to do it for you. If you don't, you will likely have a lousy looking E-course.
Now, promote the course to your distribution list, put it in your handouts, mention it at your programs, and put a notice about it on your website. Generally, tell people about it anyway you can. I put it out to a list of about 11,000 and got over a 10% response in the first three days. Those 1200 or so people spent about $7000.00 with me after taking their "Free" course.

Excerpt from "Click: The Ultimate Guide to Electronic Marketing for Speakers"

NOTE: The site below is where I learned virtually all of my electronic marketing techniques: http://www.marketingtips.com/

Want to really take advantage of your E-mail marketing... WITHOUT BEING A SPAMMER? GO TO http://www.marketingtips.com/

Get your own associate program and have other websites selling tons of your products and services. http://www.marketingtips.com/

Tom's Top Ten Marketing Resources page http://www.antion.com/marketingtools.htm

***SUSAN'S NOTE: Tom Antion is an aggressive marketer and speaker who consistently makes over 20k per month on the net. His newsletter, "Great Speaking," is an education in both speaking and marketing. Subscribe at: http://www.antion.com/ezinesubscribe.htm ***

Susan Harrow, CEO of http://prsecrets.com, is a top media coach, marketing strategist and author of Sell Yourself Without Selling Your Soul® (HarperCollins), The Ultimate Guide to Getting Booked on Oprah, and Get a 6- Figure Book Advance. Clients include Fortune 500 CEOs, bestselling authors and entrepreneurs who have appeared on Oprah, 60 Minutes, NPR, and in TIME, USA Today, Parade, People, O, NY Times, WSJ, and Inc.