Susan Harrow, Media Coach, Media Strategist

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5 Steps to Write an Irresistible Tip Sheet

A tip sheet is a list of 5-15 points that highlights your expertise while providing solutions to personal or professional problems. It begins with one or two short paragraphs followed by numbered tips.

1. Number your titles.

8 things every business person should know about the Internet.
Help! My doctor is killing me: 6 strategies to save your life.

2. Keep to a format. Clever title.

Gains the readers attention instantly. Introductory paragraph.
Explains what you will cover. Useful tips.
Outlines informative and entertaining data gathered from your expertise that benefits others. Include anecdotes, quotes, statistics, stories, and facts that support your findings.

3. Make a statement with your style.

If you already have a recognizable style or voice, use it. Editors prefer substance with style over flat facts.

4. Use examples of the kind of clients you prefer.

This is one valuable piece of information that will help you to write a tip sheet so it will bring you the business you want without having to blare it. In other words the right people will be attracted to what you have to give. Use examples that include the kind of clients or experiences you want. I remember one of my jewelry designer friends telling me a particular pitfall when selling a line of earrings. She had one type of dangly thing a ma gig readily available in red and yellow both of which the buyer ordered. She then asked the buyer, *Would you like to buy them in purple also?* The buyer responded, *I don't know, show me the purple.* She realized that the buyer couldn't make the visual leap to imagining the earrings in purple. This buyer is not alone. Many people, no matter what their profession, don't see how you can help them unless you state it explicitly. Odd as it may seem it must pertain to them or their business exactly for them to understand you're a match with what they need.

5. Nudge that funnybone.

Humor makes a piece more attractive to journalists. They want to entertain their audience even if the subject is serious.

Write your tip sheet today!

Learn more about writing tip sheets and other materials to gain publicity for your business, product or cause in *Sell Yourself Without Selling Your Soul®* (HarperCollins). Go to http://prsecrets.com for your free excerpts today.

Susan Harrow, CEO of http://prsecrets.com, is a top media coach, marketing strategist and author of Sell Yourself Without Selling Your Soul® (HarperCollins), The Ultimate Guide to Getting Booked on Oprah, and Get a 6- Figure Book Advance. Clients include Fortune 500 CEOs, bestselling authors and entrepreneurs who have appeared on Oprah, 60 Minutes, NPR, and in TIME, USA Today, Parade, People, O, NY Times, WSJ, and Inc.