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8 Ways to Be a Great TV Talk Show Guest
Copyright © 2002 - 2010 by Susan Harrow. All rights reserved.
Here are 8 things that Fire Captain Bob did to be a
fantastic guest on Barbara Walters' ABC show, *The View:*
1. Talk in Sound Bites.
When he met the producer of *The View* at a family vacation
he peaked her interest by speaking on his subject-keeping
the passion in your relationship, by talking in 10-30 second
bursts of words filled with clear, dramatic and funny
information.
2. Tell a Moving Story.
Captain Bob told his *signature* story and made the producer
cry, proving he could be touching as well as concise and
funny. She knew then that he could evoke a wide range of
emotions from her audience. Something that's greatly valued
in a guest.
3. Plan Your Points.
Captain Bob came to the show prepared to illustrate his
expertise-from the male point of view. He gave the producer
a list of his 5 points he planned to cover. They popped up
on the TV screen as he talked reinforcing his stories.
4. Bring Props.
To make his five point system for maintaining hot and heart-
felt relationships come alive Captain Bob brought his fire
fighter's helmet and a timer. He held up his timer when he
told his audience, *You have to give men a time limit when
you want to talk about an important relationship issue.
Fifteen minute maximum. We need to know there will be an end
to the discussion!* He let the producer know ahead of time
how he planned to use the props. Then he held or pointed to
the items at the appropriate moment to cue cameramen for a
close-up.
5. Know Your Audience's Hot Buttons.
The View's audience is stay at home moms and housewives.
These women are involved in relationships that could
probably use an infusion of passion-or understanding. Both
of which he offered by telling them such things as, *Start a
love bank. Both of you make deposits into it that you know
the other will value.* Captain Bob did something else well.
He used a personal example. He told the audience that on his
34th wedding anniversary he had candlelight and roses
waiting on the dresser for his wife Harriet when she came
out of the shower. She smelled smoke and thought the house
was burning down. (Surely something Captain Bob could have
handled!). He was just trying to make an annual deposit, as
all good guys should.
6. Go with the Flow.
The show originally was just going to include Captain Bob
and host Meredith Viera. The last week before our show, they
changed the content four times. The morning of the show,
they changed some of the content again and added an
additional host. Five minutes before the program in the
green room he and the producer were watching the show live.
Joy Behar, one of the other hosts mentioned something about
shopping and the producer turned to Captain Bob and asked,
*Can you go with that?*" The answer, which he spoke without
hesitation, should always be one three letter word: *Yes.*
7. Engage and Interact.
Remember you're there to have a conversation not to spew out
your points like an automaton. Captain Bob bantered with the
two hosts like he was a guest in their living room. The
segment producer e-mailed him this message after the show,
*You were an awesome guest! We can't wait to get you back.*
(Great going!)
8. Walk Your Talk.
Ever gracious and conscious of good manners, Captain Bob
sent a thank you note with a gift. What a delight.
Learn how to get on top talk shows and how to make your
appearance have an amazing impact on sales for your
business, product, service, or cause with *Secrets to Get
Top TV Talk Show Producers to Book You as Their Guest*
http://www.prsecretstore.com.
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Susan Harrow, CEO of
http://prsecrets.com, is
a top media coach, marketing strategist and author of
Sell Yourself Without Selling Your Soul® (HarperCollins),
The
Ultimate Guide to Getting Booked on Oprah, and
Get a 6-
Figure Book Advance. Clients include Fortune 500 CEOs, bestselling authors and entrepreneurs who have appeared on
Oprah, 60 Minutes, NPR, and in TIME, USA Today, Parade,
People, O, NY Times, WSJ, and Inc. |
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